Trusted behavioral activation for healthcare and beyond

Educate, support and activate populations at scale, embedded where people already are. Clinically governed. AI-powered. Designed for impact.

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TRUSTED BY

There is a structural gap between information and action.
We close it.

Most systems deliver awareness or services. Engagement breaks in between. People stall. Support goes unused.

JAAQ provides an engagement platform powered by Data & AI that enables insurers, employers and healthcare organizations to embed structured journeys, governed content and intelligent discovery tools directly into their existing digital ecosystems.

HOW IT WORKS

One platform.
Three pillars.
Real outcomes.

Educational, engaging content

10,000+ expert-led videos across 70+ topics. Trusted voices. Relatable stories. Content that builds understanding and confidence, not just awareness.

Conversation AI Support & Guidance

24/7 AI that listens and responds with empathy. Guides people to answers and resources. Clinically governed. Never diagnoses. Never replaces professional care.

Pathway Referral & Next Best Action

Every interaction connects to the right next step. EAPs. Booking flows. Crisis services. Benefits. We turn understanding into action.

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Clinically governed. Enterprise trusted.

Mental health content carries risk. We take that seriously.

Every piece of JAAQ content passes through rigorous clinical governance, from contributor credentialing to multi-layer review. Our AI is built with safety guardrails, not bolted on afterwards.

ISO 27001:2022 & ISO 9001:2015 certified
Designed to meet NHS DTAC and DCB0129 standards
Meets NHS Data Security & Protection Toolkit standards
Clinical Advisory Board

Real outcomes. Real numbers.

6.9%

Reduction in mental health related absences

NatWest saw a 6.9% fall in mental-health-related absence in the 12 months after launching JAAQ.

£345k

Operational savings

Reported by a major UK insurer.

25%

Engagement

From eligible people when JAAQ is launched well, against 3 to 5% typical for the category.