JAAQ Raises $17 Million to Scale Clinically Governed Mental Health and Digital Engagement Platform - Read more
JAAQ EMBEDDED
Embed JAAQ into any digital ecosystem. From benefits portals, intranets, HR systems, or apps.
No separate login No new app
Activate across the entire journey
30-40% vs 25-35% (embedded vs hosted)
JAAQ Embedded integrates directly into your existing digital infrastructure, including benefits portals, intranets, HR systems, member portals, patient apps. Support activates contextually across multiple touchpoints in your journeys.
Your people are already logged into your systems. JAAQ appears seamlessly within those experiences via SSO. No new username, no new password, no separate app to download.
Instead of a single destination to remember, JAAQ activates at precise friction points across the entire journey: onboarding, benefits navigation, manager conversations, claim submission, appointment booking, return to work.
Deeper integration means stronger outcomes. JAAQ connects to your EAP booking systems, absence reporting, benefits platforms, and clinical pathways. Every interaction routes to the right next step.
JOURNEY-BASED ACTIVATION
JAAQ activates at high-friction moments across your employee, member, or patient journeys – not as a separate tool they need to remember.
See how JAAQ embeds into your specific journeys.
WHY CHOOSE EMBEDDED
Your people already have portal fatigue. Another login, another app, another thing to remember, activation drops to <8%.
JAAQ Embedded appears within tools they're already using daily. No separate destination, no new password, no adoption hurdle. Just support when they need it, where they already are.
Outcome: 30-40% activation rates (vs 25-35% for hosted standalone destinations)
Mental health challenges don't happen at a single moment. They emerge across journeys: onboarding stress, benefits confusion, manager conversations, absence, return to work.
JAAQ Embedded activates at ALL these touchpoints, not just when someone remembers to visit a standalone hub.
Outcome: Higher engagement frequency, earlier intervention, better outcomes
JAAQ Embedded integrates with your EAP booking systems, absence reporting, benefits platforms, clinical pathways. Every conversation routes to the right next step in YOUR infrastructure.
Hosted solutions link out. Embedded solutions flow through.
Outcome: 6.9% absence reduction, £354k operational deflection
Embedded deployment is a strategic commitment, not a quick pilot. It signals to your people that mental health support is embedded in how your organization operates, not a separate initiative that might disappear.
This drives higher trust, longer-term engagement, and sustained outcomes.
Outcome: Customers maintain 25-35% activation rates 18+ months post-launch
WHO IS IT FOR
JAAQ Embedded is ideal for organizations with existing digital ecosystems who want strategic, multi-year mental health activation.
Large employers (10,000+ employees) with existing HR infrastructure embedding mental health support across onboarding, benefits, manager tools, and absence management.
Health insurers embedding mental health support into member portals, claims submission flows, and policy management. Deflects contact center volume, improves member experience, differentiates at renewal.
NHS trusts and private healthcare organizations embedding mental health support into appointment booking systems, patient portals, and discharge planning. Reduces DNAs, improves consultation quality, eases waitlist anxiety.
Benefits platforms, wellbeing marketplaces, and HR tech vendors embedding JAAQ as white-label mental health capability within their core product offering.
Banks and financial services embedding mental health support into customer banking apps as value-add feature. Differentiates proposition, drives loyalty, creates social impact.
Organizations committing to multi-year mental health strategy with embedded support as foundational infrastructure. Phased rollout across multiple journeys over 24-36 months.
We'll recommend the right scope for your goals
We'll assess your infrastructure and recommend approach
WHAT YOU GET
JAAQ Embedded includes all platform capabilities – plus deeper integration with your infrastructure and pathways
Same as Hosted
COMPARE YOUR OPTIONS
| JAAQ Embedded | JAAQ Hosted |
|---|---|---|
IT Involvement | Moderate | Minimal |
Infrastructure Required | Existing | None |
Best For | Strategic | Fast/POC |
Multi-Touchpoint | Ideal | Limited |
Campaign Flexibility | Limited | Ideal |
Setup cost | Higher | Lower |
Ongoing cost | Lower | Higher |
FOR IT TEAMS
Complete technical documentation for solution architects, developers, and IT directors.
JAAQ Embedded allows organisations to integrate JAAQ video conversations directly into their own websites, platforms, or digital products. This capability combines two components: the JAAQ Player (the embedded video experience) and Watch (the content delivery and management system).
A conversation is a collection of related video answers addressing multiple questions around a specific topic.
Conversations typically include 20–50 short Q&A videos addressing different aspects of the same topic.
Questions are organised into accordion-style dropdown sections that users can expand or collapse to navigate different answers.
Collections group individual video answers around a focused theme or topic. These can include single-creator collections or multi-creator thematic collections.
Content can be delivered through several methods including the embedded player (iframe), SDK components, or API-based integrations.
The player is deployed through a simple HTML iframe embed code that can be inserted into a webpage or digital product.
Yes. A single conversation can be distributed across multiple sites with different configuration settings.
Watch supports three delivery approaches: API integrations, SDK components, and embeddable video components.
Yes. Player customisation can include colour theming, logos, clickable branding links, autoplay settings, feedback widgets, and reference CTAs.
Yes. Configuration settings can be customised per usage while keeping the underlying content the same.
Domain-level URL whitelisting can restrict where the embed code functions so that it only works on approved websites.
No. Videos are streamed and not distributed as raw files to maintain licensing and security.
Videos are streamed using HLS (m3u8) and raw video files such as MP4 are not provided.
Analytics can include engagement metrics such as average percent watched, average watch time, total plays, and unique plays.
Analytics are generated when video assets are requested from JAAQ infrastructure. This ensures consistent tracking regardless of delivery method.
Analytics dashboards are typically configured by the product team and provided to clients through a data visualisation dashboard.
Watch provides a dashboard where clients can view their collections, watch videos, and generate embed codes for their platform.
Clients can browse the wider JAAQ library to discover additional collections that may be added to their subscription.
Content swaps can be requested, and collections may be updated periodically.
Example: Nationwide launched Hosted (Full Suite) with C-suite content in 5 weeks → 35% activation, 136% women's health increase
Example: NatWest embedded JAAQ into benefits portal + intranet for seamless multi-touchpoint activation → 6.9% absence reduction
JAAQ Embedded is built for organizations with vision and infrastructure, who want mental health support embedded in how they operate, not bolted on as an afterthought.
