Activation vs passive libraries
Generic platforms give employees a library and hope they browse. JAAQ activates support at precise moments of friction, when employees actually need help.
JAAQ EMPLOYERS
Your people have benefits. They're not using them.
JAAQ activates mental health support at the moments employees struggle most. Higher utilisation. Lower absence. Measurable ROI.
TRUSTED BY
The £896k problem nobody talks about
You've invested in EAPs. Mental health apps. Wellbeing platforms. Maybe even on-site counseling.
Utilization stays flat. Absence keeps rising. Finance wants ROI at renewal.
The gap isn't your benefits. It's activation.
Employees face these friction points every day.
Every piece of content passes through rigorous governance:
I don’t know what’s available
→ 62% of employees can't name their mental health benefits (Mercer, 2024)
I don’t know where to start
→ 38% drop off before taking any action (anon client data)
I don’t trust it will help
→ 47% worry about stigma or confidentiality (CIPD, 2023)
The result?
Your investment sits unused while absence costs compound.
At one leading UK bank, 38% of all absence was mental health-related.
That's not a benefits problem. It's an activation problem.
JAAQ For Employers
Launch a branded mental health destination.
No infrastructure required.
Why employers choose JAAQ over generic platforms
Not another wellbeing app. Not a content library. An activation system that drives measurable outcomes.
Generic Wellbeing Platforms | Traditional EAPs | JAAQ Platform |
|---|---|---|
Content libraries users must search | Crisis-focused reactive support | Journey-based activation |
Passive engagement model | Limited utilization (estimate ~ 3%) | Proactive intervention |
Vanity metrics (views, clicks) | Hard to prove ROI | Business outcomes (absence, activation) |
Typical activation 8-12% | Typical activation: 5-15% | Typical activation: >35% |
Key differentiators
Clinical governance from day one
Most platforms add safety rules as an afterthought. JAAQ was designed with clinical governance built into the foundation. Not bolted on, built in.
Measurable business outcomes
Other platforms report "engagement" and "views." JAAQ tracks what finance and HR actually care about: benefits activation and ROI validation.
Journey integration
Wellbeing apps are separate destinations employees must remember to use. JAAQ integrates into journeys employees are already in, including benefits portals, intranets, manager toolkits.
See the difference JAAQ can make
EXCLUSIVE PARTNERSHIP WITH BUPA
JAAQ at Work: The proven employer solution
Our most established employer model, validated with major UK organizations and proven to deliver measurable outcomes.
What is JAAQ at Work?
JAAQ at Work is an employer-focused solution, created in partnership with JAAQ, configured specifically for workplace mental health activation. It's our most proven model, deployed with organizations of any size.
Works with both deployment models
NatWest: JAAQ at Work hosted experience as well as Embedded deployment.
Nationwide: JAAQ at Work hosted experience.
JAAQ at Work is a vertical configuration that works with either Hosted or Embedded delivery.
Organizations can adopt JAAQ For Employer as a Hosted experience, no infrastructure required. Deployed within 2-4 weeks.
What’s included?
Workplace-focused content
- Work stress and burnout
- Manager mental health conversations
- Return-to-work support
- Benefits navigation and activation
- Performance anxiety and imposter syndrome
- Workplace boundaries and balance
Employer-specific content
- Manager enablement resources
- Benefits activation campaigns
- Return-to-work toolkit
- Absence reporting integration (optional)
- HR dashboard analytics
Clinical governance
- Board-certified psychiatric oversight
- All content clinically reviewed
- Safe workplace mental health conversations
- Crisis escalation protocols
Typical outcomes
- 25-35% activation rates (vs 8-12% industry average)
- Measurable absence impact
- Increased benefits utilization
- Improved employee sentiment
Choose your deployment
JAAQ For Employer is available as Hosted or Embedded deployment. JAAQ at Work is only available via BUPA.
From friction to action:
The JAAQ approach
We don't add more tools. We activate what you already have – at the exact moments employees need help.
Deploy where your people already are
JAAQ integrates directly into your existing infrastructure, including benefits portals, intranets, employee platforms, HRIS. No separate app to download. No new login to remember.
Deliver the right content at high-friction moments
Through journey mapping, we identify where employees get stuck, and deploy precise interventions. Not generic content. Not broad awareness. Targeted activation at anxiety peaks.
Connect understanding to action
Every interaction ends with a clear next step. Not "learn more" dead-ends. Direct pathways to EAPs, booking flows, manager conversations, internal resources, crisis support.
Track activation, behavior change, and business outcome
Real-time dashboards show what's working. Not vanity metrics like "views" or "engagement." Business metrics: benefits activation rates, absence trends, ROI validation, content effectiveness.
TWO DEPLOYMENT OPTIONS
Choose how you deploy JAAQ
JAAQ for Employer works with both deployment models. Choose the approach that fits your infrastructure and timeline.
JAAQ Hosted
Launch as branded destination
Fast deployment needed
Proof of concept
Standalone solution
Campaign activation
JAAQ Embedded
Integrate into your infrastructure
Existing infrastructure
Seamless user experience
Long-term adoption
Multi-touchpoint journeys
Not sure which fits your infrastructure?
Ready to activate change?
Your employees need mental health support that actually works. JAAQ delivers measurable outcomes: 6.9% absence reduction, 35% activation rates, validated ROI.
30 minutes. No pressure. We'll show you:
- How JAAQ addresses your specific friction points
- Projected outcomes for your organization
- Which deployment model fits your infrastructure
- Which deployment model fits your infrastructure
- Implementation timeline and approach