JAAQ CONTENT

Real answers. Real experts. When you need them most.

10,000+ conversations with therapists, psychiatrists, and people who've been there, helping you understand, cope, and find the right support.

CONTENT PARTNERS AND CONTRIBUTORS

What you'll find in JAAQ

No scripts. No actors. Just honest conversations about mental health with people who actually know what they're talking about.

Real Experts. Real Conversations.

Therapists, psychiatrists, psychologists, and specialists answering the questions you're actually asking, in plain language, no jargon.

What you’ll get:

  • 10,000+ videos across 70+ mental health topics
  • Short format (2-15 minutes) so you're not overwhelmed
  • Watch or listen (audio-only option for commuting)
  • Available 24/7 whenever you need answers

Example topics:

  • "What actually is anxiety?"
  • "How do I know if I need therapy?"
  • "Managing work stress"
  • "Supporting someone who's struggling"

People who have been there

Real people sharing their mental health journeys, the struggles, the breakthroughs, what actually helped. You're not alone.

What you’ll get:

  • Personal stories from people navigating similar challenges
  • Honest talk about what works (and what doesn't)
  • Different perspectives and approaches
  • Reassurance that recovery is possible

Example topics:

  • "My burnout recovery journey"
  • "Learning to talk about my anxiety"
  • "How therapy actually helped"
  • "Managing menopause at work"

Not sure where to start? Ask anything.

Our AI helps you find the right content and resources based on what matters to you.

What you’ll get:

  • AI-guided navigation to relevant videos and resources
  • Content matched to your interests and concerns
  • Direct connections to next steps and support pathways

Example topics:

  • "My burnout recovery journey"
  • "Learning to talk about my anxiety"
  • "How therapy actually helped"
  • "Managing menopause at work"
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Who creates JAAQ content

Every video comes from someone with real expertise – whether that's clinical training, professional experience, or lived reality.

Clinical experts

Registered practitioners with formal qualifications. Therapists, psychiatrists, psychologists, counselors. They explain the clinical side of mental health in ways that actually make sense.
Clinical psychologists • Psychiatrists • CBT therapists • Trauma specialists

Subject experts

Experienced professionals who work in specific areas of mental health, wellbeing, or related fields. They bring practical, real-world expertise.
HR professionals • Occupational health specialists • Mindfulness teachers • Sleep experts • Nutrition specialists

Lived experiences

People who've navigated their own mental health challenges and are willing to share their stories honestly, including what helped and what didn't.
What makes this different: Personal narratives, not just clinical explanations. Real experiences of recovery, management, and getting through tough times.

Leadership & celebrity

Public figures sharing their personal mental health experiences, helping reduce stigma by showing mental health challenges affect everyone.
Why this matters: When respected leaders talk openly about mental health, it creates permission for others to do the same.

JAAQ’s sweet spot: The missing middle

JAAQ helps you understand what you're experiencing, learn coping strategies, and navigate your options. We're not crisis support or therapy, we're the bridge between "I'm struggling" and "I know what to do next."

Crisis

JAAQ

Clinical

Immediate emergency

Educational & navigational

Professional treatment

999

Understanding

Therapy

Samaritans

Learning skills

Psychiatry

Crisis Lines

Finding help

Medication

A&E

Preparing for care

Diagnosis

What JAAQ content helps you do

Understand what you’re experiencing

  • "Is this anxiety or something else?"
  • "Why do I feel this way?"
  • “Is this normal?"

Learn coping strategies

  • Breathing techniques
  • Grounding exercises
  • Sleep hygiene
  • Stress management

Navigate your options

  • "Do I need therapy?"
  • "What's an EAP?"
  • "How do I find a therapist?”
  • "What happens in counseling?"

Know when to get professional help

  • Recognizing when self-help isn't enough
  • Understanding different types of support
  • Preparing for appointments

Prepare for treatment

  • What to expect in therapy
  • How to talk to your doctor
  • Questions to ask
  • Making the most of support

What JAAQ is not

  • Crisis interventionJAAQ provides education and navigation, not emergency support. If you're in crisis and need immediate help, please use the resources below.
  • Medical diagnosis or treatmentOnly qualified healthcare professionals can diagnose mental health conditions or prescribe treatment. JAAQ helps you understand and navigate, not replace professional care.
  • Therapy or counselingJAAQ content supports your mental health journey but doesn't replace one-to-one therapy. We can help you prepare for therapy and understand what to expect.
  • Emergency mental health supportIf you're in danger, having suicidal thoughts, or experiencing a mental health crisis, get immediate professional help. Don't rely on content alone.

If you’re in crisis, get help now

Samaritans

Call: 116 123 (24/7)
Free, confidential support

NHS 111

Select mental health option
24/7 for urgent care

Crisis Text Line

Text: SHOUT to 85258
24/7 text support

Emergency

Call: 999
Life-threatening situations

TOPICS COVERED

100+ topics, from everyday stress to major life moments

Whether you're dealing with work anxiety, relationship challenges, life transitions, or specific mental health conditions, we've got content that can help.

Anxiety | Depression | Stress

Burnout | Sleep | Menopause

Financial Wellbeing | Relationships

Grief | Addiction | Eating Disorders

PTSD

And 90+ more

How it works

JAAQ isn't just a video library. It's a guided experience that meets you where you are and helps you find what you need.

  • Step 1: Start with what's on your mindTell the AI what you're experiencing, or browse topics that feel relevant. No judgment, no pressure to have it all figured out.
  • Step 2: Get personalized recommendationBased on what you share, JAAQ recommends specific videos and resources that match where you're at. Not generic content. Relevant answers.
  • Step 3: Take the next stepEvery video ends with clear next actions, whether that's trying a technique, talking to someone, or booking professional support.

Why jaaq content works

Why video + AI + right timing = real impact

Video helps more than text alone

Reading about mental health is one thing. Hearing someone explain it, seeing their face, hearing their voice, creates connection and understanding in ways text can't match. Video makes complex topics accessible.

Content at the right moment builds trust

When you get the right information exactly when you need it, not weeks later, not randomly, you start to trust it. JAAQ delivers content when you're actually struggling, not just when you remember to look for it.

Trust turns into action

Once you understand what you're experiencing and trust that there's a path forward, you're more likely to take the next step, whether that's trying a technique, talking to someone, or booking professional support.

How to access JAAQ Content

JAAQ content is available through your employer, health insurer, healthcare provider, or partner organization, not as a direct consumer app.

If you have access: Your organization will tell you how to log in, often through your benefits portal, employee intranet, member app, or patient platform. Look for JAAQ branding or ask your HR/benefits team.

If you're not sure if you have access, check with:

  • Your employer's HR or benefits team
  • Your health insurer (check member portal)
  • Your healthcare provider
  • Your organization's wellbeing resources

If your organization doesn't offer JAAQ: Encourage them to explore JAAQ for their employees, members, or patients. We work with employers, insurers, healthcare providers, and partners.

Ready to activate change?

People don't know where to start. They drop off before getting help. They miss appointments. They don't use the benefits available to them.

The result? Rising costs. Poor outcomes. Frustrated people.
JAAQ changes this.

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