JAAQ for health insurers

Cut claims friction. Build member confidence.

JAAQ delivers trusted explanations at high-intent, high-friction moments in your member journeys.

The cost of confusion

Members have questions. Policy details. Coverage. How to access care. They can't find answers. So they call. And call again.

Misrouting. Repeated contacts. Claims friction.
It adds up.

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JAAQ's approach

Step 1: Journey-triggered contentJAAQ surfaces at the exact moment members have questions.
Step 2: Human explanationsShort video content explains complex topics in plain language.
Step 3: Next best actionEvery answer connects to the right step.
Step 4: Operational and commercial impactDeflect calls. Reduce misrouting. Improve claims accuracy.

CASE STUDY

Large UK business

Challenge
High call volumes for basic policy queries.

Solution
Co-created short form explainer videos with business’s experts.

Results

1.2M minutes of PMI information consumed
12 FTE equivalent deflected
£354,166 operational savings
200% better content performance vs benchmarks

CASE STUDY

Women’s Health

Challenge
JAAQ delivered expert-led women's health content in clear, relatable formats and connected users to existing care pathways, reducing uncertainty and delays.

Results

123% increase in consumption of women's health content
2,500 women supported through JAAQ content

STRATEGIC PARTNERSHIP

Large UK insurer

Results

3-year exclusive partnership
Integrated into insurer’s app
Pathway to 8M–20M lives

Ready to activate support inside your ecosystem?

You have digital journeys. But support sits outside them. Redirects create drop-off. Interventions arrive too late.
The result? Friction. Lost engagement. Missed behavioral triggers.

JAAQ Journey embeds clinically governed conversations directly into your flows, without rebuilding your infrastructure.

30 minutes. No pressure.
We'll help explore the right solution for your organization.

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