JAAQ Raises $17 Million to Scale Clinically Governed Mental Health and Digital Engagement Platform
The clinically governed digital health engagement platform, embedding mental health content and AI-powered journeys inside the digital environments of enterprises and healthcare organizations, already supports more than 1.5 million eligible lives through active enterprise deployments.
INVESTMENT PARTNERS
JAAQ, the clinically governed digital health and engagement platform, has raised $17 million. Powered by an AI-native approach, JAAQ's bespoke library of more than 10,000 clinically reviewed videos embeds mental health content directly into user, patient, and customer journeys to deliver impact for insurers, employers, and healthcare organisations
The funding includes investment from Meridian Health Ventures, Fuel Ventures, Bolt Angels and Guinness Ventures. The raise marks JAAQ’s growth into a Series A-stage company, with the capital allocated to accelerating enterprise partnerships, deepening clinical infrastructure, and expanding into US markets.
Alex Packham, Serial Entrepreneur and Technology investor, whose previous business was acquired by Adobe, has joined as CEO.
We have a structural problem in mental health: demand is infinite, capacity is finite. The answer isn’t choosing between technology and therapists, it's using technology to reach millions of people who will never see a therapist. Clinically governed mental health content, embedded inside the digital experiences people already use, is how we close that gap. But this isn’t just a mental health story, it's a digital engagement story too. Organisations want their users to actually engage with what they build. JAAQ is the platform that makes both happen, safely and at scale.
— Alex Packham, CEO, JAAQ
The JAAQ Platform: Content, Data and AI for Mental Health and Digital Engagement
JAAQ’s platform is a clinically governed mental health and digital engagement platform designed explicitly for safety and enterprise impact. Its core strength lies in two key assets: a bespoke and growing library of 10,000 pieces of lived experience and expert content designed within a creative and clinical framework, and the AI infrastructure that enables its large-scale activation within enterprise, healthcare and insurance markets.
Partners can license content directly from JAAQ’s content library integrated into their own product’s journeys, or they can license a bespoke JAAQ hosted experience. The platform serves large organisations across enterprise and healthcare combining clinically governed mental health engagement with behavioural pathways that drive digital outcomes.
JAAQ is also investing in the engineering infrastructure that enables AI-native products and teams to integrate its clinically governed content directly into tailored user journeys - from clinical to enterprise settings. As the intelligence layer of modern software shifts towards frontier AI models, JAAQ is building the connective layer that enables any digital product or team to harness a clinically governed engagement layer, bringing safe, structured mental health content into digital touchpoints that influence behaviour change and outcomes at scale. Clinical safety and human understanding sit at the core of JAAQ's product foundation, because without trust, there is no impact.
The investment will allow JAAQ to scale deployment across enterprise, healthcare and insurance organisations globally, accelerating US market entry and deepening the clinical infrastructure that underpins the platform.
Leadership Built for Healthcare Scale
JAAQ’s Chief Product & Technology Officer, Saurabh Johri, PhD, brings more than 20 years of experience working at the intersection of AI/ML and healthcare - from research on some of the field’s most challenging problems, through to architecting and leading the development of numerous category-defining digital health products deployed to users and patients globally. His appointment strengthens JAAQ’s capacity to build and scale AI-native products and platform infrastructure at the pace the opportunity demands.
Having worked across healthcare for two decades, from research through to product, I’ve learned that what separates platforms that get adopted from those that don’t is trust: earned through clinical rigour, and through personalised experiences that reflect the individual not the population. Mental health is not one size that fits all, and the content and processes that govern what we deliver reflect that.
What excites me about JAAQ is the content proposition itself, we’re developing a new modality that combines conversational AI with video, to give people a simple, tailored way to understand their health. Not another chatbot. Something that meets people where they are, in a format that feels native to how they already consume information, underpinned by clinical credibility at every layer.
The infrastructure we’re building is designed to make that experience scalable, safe, and deeply integrated into the digital environments where people already are.
— Saurabh Johri, Chief Product & Technology Officer, JAAQ
JAAQ Investor Perspective
Dr. Pooja Sikka, Partner, Meridian Health Ventures, has also joined JAAQ’s board as part of the investment.
JAAQ is solving a critical problem in mental health: not replacing care, but unlocking access to it. Their clinically governed approach and institutional integrations are exactly what the market needs. Their approach is unique. We believe JAAQ will become the infrastructure of mental health engagement for healthcare systems at a time when demand is overwhelming.
— Dr. Pooja Sikka, Partner, Meridian Health Ventures
We’re delighted to be backing Alex again. What stood out to us is JAAQ’s ability to combine purpose with a commercially robust model. This is a platform designed for real-world adoption, scale and business impact, not just downloads.
— Shiv Patel, Partner, Fuel Ventures
Scale and Growth
JAAQ is currently deployed across organisations covering more than 1.5 million eligible lives through active enterprise partnerships with leading insurers, employers and healthcare systems. The company is expanding rapidly across UK and US markets.
With $17 million in funding secured, JAAQ will accelerate product development, deepen existing enterprise and insurer partnerships, invest in clinical validation and research, and launch US pilots, positioning the company as the category-defining platform for mental health and digital engagement at scale.
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Press contacts
Tiffany Werdmuller, CMO
press@jaaq.org
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